Host read-outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, and attribution in video descriptions.
63M+ quarterly impressions20:05 avg view duration72% audience HHI $100k+
Reach 21M decision-makers this quarter
Editorial sponsorship puts your brand inside long-form interviews with the world's leading thinkers. Activate across YouTube, newsletters, and podcasts in weeks, not months.
No pricing shared until we scope your goals.
Capabilities
Your brand, integrated everywhere the audience lives
Pick individual channels or bundle them into a cross-channel partnership built around your goals.
YouTube presenting sponsorship
Host read-outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, and attribution in video descriptions.
Newsletter network integration
Sponsorship placements across Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang newsletters reaching engaged subscribers.
Podcast ad reads
Native ad reads distributed on Spotify and other podcast platforms, delivered in the editorial voice the audience already trusts.
Evergreen video library pre-roll
Brand impressions continue years after each episode publishes. Your sponsorship compounds value long after the initial flight.
SME editorial interviews
Annual presenting sponsors get up to 2 expert interviews per year, placing your people in the same chair as Malcolm Gladwell and Neil deGrasse Tyson.
Category exclusivity
Annual presenting sponsorship and quarterly pilot options both include full presenting integration and category exclusivity for the duration.
63M+Quarterly network impressions
20:05Average view duration (4x YouTube norm)
72%Audience with household income $100k+
2xSenior executive likelihood vs. average
Your path
From kickoff to impressions in weeks
From first touch to real results, without the guesswork.
Choose your channels
Select YouTube, newsletter, podcast, or a bundled cross-channel package. Everything is customizable around your strategic goals.
Brand integrates into editorial
Your brand is woven into host reads, segment intros, social distribution, and newsletter sends - presented as part of the show, not as an interruption.
Impressions compound over time
New episodes deliver immediate reach while the evergreen library keeps generating brand exposure for years. 62.7% of viewers return by choice.
FAQ
Sponsorship questions, answered
What sponsorship options are available?+
Three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. Take them individually or combine into a cross-channel partnership built around your goals.
What does presenting sponsor actually mean?+
On YouTube, your brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a presented-by integration, not a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration: the brand is part of the show. The average viewer watches 20:05, 4x the YouTube average, and 62.7% return by choice. The evergreen library means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the audience financial services, consulting, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity.
Can the package be customized?+
Yes, fully. The partnership is built around your strategic goals, whether YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship includes up to 2 SME editorial interviews per year, placing your experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Take the next step
Put your brand in front of 21M curious professionals
Book a call to scope a sponsorship package built around your goals. No pricing shared until we understand what you need.
Book a call»